Audemars Piguet
Moment In Time
The Audemars Piguet Musée Atelier experience culminates in a precision-engineered kinetic installation that translates horological complexity into an immersive spatial interface. By positioning the visitor at the center of a sculptural, mechanical universe, the piece creates a high fidelity bridge between physical craftsmanship and digital narrative. This final touchpoint transforms the museum’s exit into a choreographed, social-first memento that aligns Swiss heritage with contemporary UX.
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Dentsu
Dentsu Lab Global Launch
To mark the global launch of Dentsu Lab at Cannes Lions, this digital experience was designed to disrupt the traditional agency showreel format. Moving away from standard web navigation, the platform functions as an immersive, interactive loop that blends R&D methodologies with human-centric storytelling and technological exploration. Users are invited to break the continuous flow of the reel to engage with specific creative experiments, resulting in a site where every layout serves as a high-performance motion study rather than a static page.
Beyerdynamic DT 1990 PRO
The Beauty of Imperfection
This personal study in high-fidelity 3D production focused on mastering the nuances of hard-surface modeling, sculpting, and realistic texturing. Using a pair of (real) Beyerdynamic DT 1990 PRO headphones as the sole reference, the project involved an obsessive attention to detail, from unwrapping to the digital recreation of every scratch, scuff, and dust particle found on the physical object. The result is a photorealistic visualization that celebrates the beauty of imperfection and the technical precision of modern industrial design.
Audemars Piguet
11.59 Universelle
To support the launch of the Code 11.59 by Audemars Piguet Universelle, this digital experience was engineered to mirror the watch’s own balance of extreme complexity and intuitive ergonomics. The platform creates an interactive tunnel journey that plunges the viewer into the internal mechanisms of the timepiece, visualizing the movement through natural dynamic lighting and photorealistic renderings. By integrating these technical details into a seamless, flowing interface, the site allows users to navigate deep into the technical and emotional core of the manufacture’s first ultra-complicated self-winding wristwatch.
Telephone Tower
5,500 Lines of Chaos
This personal project explores the portrayal of dystopian environments by recreating the historical Stockholm Telephone Tower, a massive metallic structure from 1887 that once connected over 5,500 telephone lines. The visualization captures the architectural duality of the original object, where the complex, dense web of early telecommunications infrastructure creates an aesthetic that feels simultaneously medieval and futuristic. By merging photorealistic rendering with a moody, dystopian atmosphere, this recreation honors a defunct real-world landmark through a cinematic, speculative lens.
Flower render
Kinetic Energy
This project serves as a technical and aesthetic exploration into physics-based simulations, specifically focusing on the behavior of collider objects and the mechanics of fracturing. By moving away from manual placement, the process embraces the unpredictability of real-world dynamics, allowing glass to shatter and organic elements like petals to fall according to true gravitational constraints. This approach treats the 3D environment like a physical high-speed set, where the most authentic results are achieved by letting natural chaos dictate the composition. The final render utilizes a graphic, multi-layered framing technique to contrast the organic fragility of the flora with the sharp, chaotic energy of the impact.
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Adobe
Adobe x Bowie
To bridge the gap between creative professionals and next-gen hobbyists, Adobe partnered with the David Bowie Estate to digitize the artist’s iconic tools and wardrobe into an immersive Photoshop and Substance toolkit. The collaboration centered on a meticulously modeled 3D dressing room experience, allowing users to explore the physical artifacts and personas that defined Bowie’s transformative process. By merging archival documentation with interactive storytelling, the project turned Adobe’s technical capabilities into a vehicle for self-expression, inviting a new generation to experiment with identity through high-fidelity digital craftsmanship.
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Propel
From Propulsion to Platform
Driven by a breakthrough in marine propulsion, the design of this disruptive outboard motor and its brand ecosystem is centered on the concept of a ripple. This visual vocabulary reflects the fluidity of progress and the heightened, silent sensorial experience of being on the water. From industrial product design to the e-commerce platform, every touchpoint mirrors this sense of motion, bridging high-performance engineering with a premium, fluid brand identity.
Hraun concept
From Function to Narrative
This personal project, titled Hraun, explores the integration of functional lighting as a core conceptual element in horological design. Named after the Icelandic word for cooled volcanic rock, the watch uses hard-surface modeling to create a rugged, industrial exterior that mimics the textures of a lava field. The primary innovation lies in the dial's lume, which is reimagined as glowing subterranean kvika (liquid lava) seeping through the cracks of the solid structure. By treating the illumination as an organic part of the watch’s narrative rather than a secondary feature, the project achieves a high-contrast aesthetic that balances cold, metallic precision with a raw, geological energy.
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Audemars Piguet
Audemarspiguet.com
To digitally scale the legacy of Audemars Piguet, the brand’s online experience was transformed to mirror the obsessive craftsmanship of its timepieces. By shifting from a traditional collection-based architecture to a user-centric model, the platform now balances rich storytelling with intuitive, functional browsing. This is anchored by a modular identity of identities, where bespoke visual systems for each product range use smooth animations and immersive interactivity to translate AP’s exclusive heritage into a high-performance digital ecosystem.
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Audemars Piguet
Black panther
The 2021 collaboration between Audemars Piguet and Marvel launched a parallel universe, merging Swiss horological heritage with the iconic world of Black Panther. To celebrate the Royal Oak Concept, the campaign site was designed as a rich, playful interface that balances the strength of the character with the precision of the watchmaker. This digital experience utilizes immersive storytelling to pay tribute to both style and craftsmanship, creating a high-performance gateway for fans and collectors alike.
Viscous Disruption
Exploring Fluid Dynamics in Static Space
This technical study examines the disruption of static environments through high-fidelity particle and viscosity simulations. By introducing fluid dynamics into rigid, symmetrical spaces, the work explores the tension between structural order and organic chaos. The process involved fine-tuning liquid properties like weight and surface tension to allow viscous materials to realistically interact with and break apart traditional geometry. Whether visualized as a precise sphere parting a field of uniform particles or as a turbulent flow, the result captures the exact moment where a static scene is transformed by kinetic energy.
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Signify
Philips-Hue.com
To reclaim the Philips Hue premium positioning, the direct-to-consumer experience was redesigned from the core to prioritize atmospheric inspiration over generic utility. This transformation centers on a refined typographic hierarchy and generous white space, supported by interactivity that showcases the unique sensory benefits of smart lighting. By overhauling user workflows and redefining product and environment renders to an industry-leading standard, the platform now balances high-end storytelling with a high-performance e-commerce engine.
Audemars Piguet
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From Mars
Mission Control for Men
To launch From Mars, a direct-to-consumer brand for men's wellness, the identity and e-commerce platform were designed to strip away the stigma of physical insecurities through a bold, extraterrestrial narrative. The visual system operates on the premise that every product is a high-performance tool sent to Earth, positioning the brand as a cosmic "wingman" for men navigating earthly challenges like hair loss and skin care. By trading clinical tropes for a direct, "grab life by the balls" tone of voice, the design transforms a sensitive category into a premium lifestyle choice for the self-conscious, high-spending modern man.
Wehkamp
High Impact, Soft Touch
The identity refresh was approached through a mobile-first lens, using the app icon as the foundational anchor for all design decisions. By isolating and strengthening core elements identified by the target audience, the brand evolved into a more feminine, softer, and high-impact visual system. This transition moves beyond a simple logo update to create a consistent, recognizable ecosystem of brand assets that speaks directly to a more clearly defined demographic.
Keycap sets
Building the Color Story
To support the global promotion of enthusiast keycap sets and deskmats, this series of conceptual renders translates thematic design into immersive 3D environments. Moving away from standard product photography, each composition uses high-fidelity staging and atmospheric lighting to build a narrative around the set’s color story. These renders provide a stylized preview that bridges the gap between the physical product and the artistic inspiration behind it.
Catawiki
The Window to Passion
The challenge was a brand experience that prioritized functional transactions over the emotional depth of curated discovery. By centering the identity on the expertise of Catawiki’s curators, the brand shifted from a niche collector’s marketplace to a mass-market home for one-of-a-kind objects. This transformation is anchored by "The Window," a visual device that invites users to move past the utility of a platform and step into a world of storytelling and passion.
Adobe
Hovering Art Director
To raise awareness for Adobe Stock within a skeptical creative industry, the campaign transformed a notorious workplace stereotype into a high-end cultural icon. Centered on the "Hovering Art Director," the strategy moved beyond functional software benefits to engage designers through a limited edition, high-quality vinyl toy equipped with a built-in speaker. By blending self-aware industry humor with premium product design, the installation successfully positioned Adobe Stock as the essential tool for high-speed, perfectionist workflows, resulting in record-breaking webinar participation and global social engagement.
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Crisp
The Art of the Ingredient
To launch Crisp as a next-generation marketplace, the brand identity and digital product were designed to elevate everyday food into a premium, art-led experience. By intentionally avoiding traditional food photography tropes, the art direction treats each ingredient as a masterpiece, celebrating the vibrant textures and seasonal character of over 800 local suppliers. This vision is grounded in a dynamic UI where color-coded wayfinding makes navigating these high-quality categories feel both intuitive and joyful, bridging the gap between gallery-level aesthetics and mass-market accessibility.
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Greenwheels
Seamless Identity & Experience
To support the launch of the new brand identity, this project involved a comprehensive UX/UI overhaul across both mobile and desktop platforms. Beyond integrating the new visual language, the focus was on optimizing user flows through smart solutions that reduce friction and enhance navigation. High-fidelity car renders were updated for greater technical accuracy, while delightful micro-interactions were introduced at key touchpoints to elevate the user journey. The result is a consistent, high-performance ecosystem where brand expression and functional utility work in tandem to improve the overall customer experience.
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Diageo
The Bar
To elevate Diageo beyond product sales, 'The Bar' was developed as a voice-led service designed to transform the home cocktail experience. Leveraging Amazon Echo Show’s multimodal capabilities, the interface bridges the gap between digital assistance and physical mixology through a streamlined, three-option user journey. This innovation shifts the brand from a spirits provider to a personalized utility, making world-class mixology accessible through intuitive, conversational design.
