Wehkamp is one of The Netherlands largest and oldest online retailers. Many logotypes and brand assets have come and gone but nothing felt ownable and the main target audience could not relate to the logotype. We were tasked with drawing a new wordmark with a feminine touch that could carry the brand well in to the future. Other brand assets like the diamond pattern were redrawn to a simple ‘W’ that sits at the bottom of every execution. Subtle, thin but recognizable and unmistakably Wehkamp.
Design Direction, Design